What’s Missing in Most Business Videos? (Hint: it’s W.I.L.D.)
(Hecky Powell of Hecky’s BBQ in Evanston (IL), experiences the joy of making WILD video with Ben Hollis.)
Video is an entertainment medium. To succeed, it must, on some level, entertain. The viewer must be engaged and have a reason to keep watching.
When a television show bores you, you change channels. Ratings tank. Advertisers flee. The show gets canned…
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